Assume the straight line through C parallel to AD meets AB in E. Then, first of all, AEC is isosceles: AC = AE. This is because
ACE = CAD = BAD = AEC.
Therefore, AE = AC, and the required proportion follows from the similarity of triangles BEC and BAD. (There is a less standard proof.)
This property of angle bisectors is one way to show that the three angle bisectors in a triangle meet in a point. The result is an immediate consequence of Ceva's theorem.