Lemma
Let in a parallelogram ABCD, lines EF and GH are parallel to the sides and meet on the diagonal AC. Then parallelograms ABEF (GBEK) and AGHD (FKHD) have equal areas. The converse is also true.
(Without the converse, the lemma is exactly Euclid I.43.)
Proof
Three pairs of triangles have equal areas: ABC and ACD, KEC and KCH, AGK and AKF. Lemma follows by comparing two algebraic sums of the areas involved.
For the converse note that if parallelograms ABEF and AGHD have equal area while lines EF and GH do not meet on the diagonal AC we may arrive at a contradiction by drawing a line parallel to AD through the intersection of EF and AC. The new parallelogram will have the area equal to that of ABEF and unequal area to that of AGHD.
The lemma is used in the first proof of the Theorem of Complete Quadrilateral.
Proof #1
Parallelograms ARCQ and APGN have equal areas, and so have ARCQ and ASTU. Therefore, the same holds for the parallelograms PGHS and HTUN. This means that H lies on AV. Therefore, midpoints of segments CV, CH and CA lie on a line (parallel to AV).
In parallelogram VBCD, the midpoint of CV coincides with the midpoint of BD, a.k.a. K. In parallelogram FHEC, the midpoint of CH coincides with that of FE, a.k.a. L.
Therefore, the three midpoints K, L, and M (of CA) lie on a line.

The second proof depends on Menelaus' theorem.

Proof #2
Choose MR||AE, KQ||BC, and LR||CD. MR||AE implies RM/MQ = EA/AD. KQ||BC implies QK/KP = CB/BE. LR||CD implies PL/LR = DF/FC.
Multiply the three proportions:
Consider now two triangles and their respective transversals: triangle EDC and line AFB and triangle PRQ and line KLM - the latter is yet to be shown to be a line!
By Menelaus' theorem, the right hand side in (*) equals 1. Therefore, the product on the left is also 1. By the converse of Menelaus' theorem, the points K, L, and M lie on a line.