A Whack on the Side of the Head

Roger von Oech

Table of Contents

Preface

A Whack on the Side of the Head

  1. The Right Answer
  2. That's Not Logical
  3. Follow the Rules
  4. Be Practical
  5. Play Is Frivolous
  6. That's Not My Area
  7. Avoid Ambiguity
  8. Don't Be Foolish
  9. To Err Is Wrong
  10. I'm Not Creative

A Whack on the Other Side of the Head

Examination
About the Author
Index of Proper Names

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