A Whack on the Side of the Head

Roger von Oech

o BE FOOLISH o BREAK THE RULES o BE IMPRACTICAL o GET OUT OF YOUR BOX o LOOK FOR "WRONG" ANSWERS o SEEK AMBIGUITY o MAKE MISTAKES ... AND SET YOUR CREATIVE SELF FREE!

Fully illustrated; filled with provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips; this book systematically breaks through your mental blocks and unlocks your mind for creative thinking.

WHACK has been praised by business people, educators, scientists, homemakers, artists, and youth leaders. It has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

"This new and even more potent Whack knocks us into the 1990s... laughing all the way."

-Betty Edwards,
author of Drawing on the Right Side of the Brain

"A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life."

-James Adams,
professor of Engineering, Stanford University, and
author of Conceptual Blockbusting

"This book is great."

-Alan Kay,
Apple Computer

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