The points A'', B'', and C'' are known as Nobbs' points. The theorem tells us the Nobbs' points of a triangle are collinear. The line the points lie on was named the Gergonne line by Adrian Oldknow [Oldknow, pp. 324-325] after J. D. Gergonne. The reason for the name is as follows.
It is known that the lines AA', BB', and CC' meet at the Gergonne point Ge of
ABC. Put another way, this means that two triangles ABC and A'B'C' are perspective in Ge. By Desargues' theorem, triangles perspective from a point are also perspective from a line. Thus the corresponding side lines of triangles ABC and A'B'C' cross in the points that belong to the same line. This is the Gergonne line of Oldknow.
I'll give an additional argument in support of that nomenclature: the Gergonne line is the polar of the Gergonne point Ge in the incircle of
ABC. Indeed,
Similarly, A'' is the pole of AA' and B'' is the pole of BB'. Since their polars AA', BB', and CC' are concurrent (in the Gergonne point Ge), the poles A'', B'', and C'' are collinear to a line (the Gergonne line, naturally.)
Note that if one of the triangles ABC and A'B'C' is equilateral, so is the other, and in this case the Gergonne line is the line at infinity.